Marketing

Build Successful Brands

Brand managers are often likened to small business owners because we assume full responsibility for a brand or brand family. It is our job to distill the brand's essence, map out the competitors in the brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service with the help of a cross functional team. Success in the brand management function is measured by delivering against sales volume, market share, and profit projections for our assigned business(es).

Marketing Preview

Team spirit, meaningful messaging and personal growth: Nestlé Purina's marketing department is anything but typical.

Career Paths You Can Take

• Take on levels of increasing responsibility within the Marketing department
• Move to the Market Development Organization (MDO) or into the Customer Development Group (CDG)
• Join the Global Strategic Business Unit
• Become a member of the Consumer Communications & Insight group
• Take on an international assignment within Nestlé Purina PetCare
• Accept a Marketing assignment with one of the other operating companies within Nestlé

Skills You'll Gain

• Consumer Communications
• Renovation/Innovation (Product Development)
• Product Availability (Sales and Retail)
• Business Acumen
• Financial Analysis
• Communication Skills

Opportunities You'll Have

• Create the strategies to help drive brands that generate millions in sales and profit for the company
• Give presentations to the senior leadership of the Company
• Travel around the country working with sales teams, working with creative agencies, and conducting consumer research
• Potential to work in other countries as part of your career path
• Gain valuable business training as part of your development
• Truly make a difference in the lives of pets

Brand Management Intern Program

A Team Environment

Nestlé Purina interns contribute as full members of their assigned brand teams during their 12-week internship, with responsibilities in the areas of:

• Advertising development
• New product introductions
• Competitive analysis
• Market research
• Consumer promotions
• Packaging development

High Impact Projects:

Three key projects involving analysis, new thinking, creative development, and recommendations for action to management. Formal presentations are provided to marketing vice presidents, directors, brand teams, and supervisors.

Performance Feedback

The Nestlé Purina PetCare marketing internship program is focused on providing summer interns with the most valuable, hands-on experience possible. Supervisors and brand team members provide our interns with constructive feedback and guidance regarding performance, progress, and organizational information.

Who We Are Looking For

Candidate Profile

When evaluating internship candidates, Nestlé Purina PetCare looks for people who are:

• A 1st year MBA student with a Marketing concentration
• Demonstrated leaders
• Strategic thinkers
• Results-focused
• Team contributors
• Analytical
• Effective communicators
• Adaptable
• Positive and willing to have fun

Marketing Internships at Nestlé Purina

Experience a typical "day in the life" of one of our Marketing Interns, Paul. He will let you into his world as a Marketing Assistant on the Snack Team and share the necessary skills you'll need to bring to your internship.