Brand managers are often likened to small business owners because we assume full responsibility for a brand or brand family. It is our job to distill the brand's essence, map out the competitors in the brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service with the help of a cross functional team. Success in the brand management function is measured by delivering against sales volume, market share, and profit projections for our assigned business(es).
Team spirit, meaningful messaging and personal growth: Nestlé Purina's marketing department is anything but typical.
You'll gain "functional" skills in:
Nestlé Purina interns contribute as full members of their assigned brand teams during their 12-week internship, with responsibilities in the areas of:
Three key projects involving analysis, new thinking, creative development, and recommendations for action to management. Formal presentations are provided to marketing vice presidents, directors, brand teams, and supervisors.
The Nestlé Purina PetCare marketing internship program is focused on providing summer interns with the most valuable, hands-on experience possible. Supervisors and brand team members provide our interns with constructive feedback and guidance regarding performance, progress, and organizational information.
When evaluating internship candidates, Nestlé Purina PetCare looks for people who are:
Experience a typical "day in the life" of one of our Marketing Interns, Paul. He will let you into his world as a Marketing Associate on the Snack Team and share the necessary skills you'll need to bring to your internship.