Vision & Values

Where We're Going and What Unites Us

Innovation

We envision a day when there will be a Checkerboard in every involved pet owner's home.

Our Vision represents the fulfillment of shared goals, and as a team we move this Vision closer to becoming a reality every day.

Help us achieve our Vision. We're always looking for people who share our core values: the standards of behavior that we individually and collectively embrace and live by and that unite us as a team.

THE FIVE TALLS

The "Five Talls" are used to reference Nestlé Purina's values as an organization. The term "Talls" has a rich history in the Purina culture, referencing Ralston Purina's originating values that date back to the company's founder, William H. Danforth. Mr. Danforth believed each person has not one, but four lives to live. A man's ingredients for life, he said, are a body, a mind, a personality and character, and all four must grow in balance with each other. These values -- Integrity, Passion, Expertise and Performance -- were known to Purina associates as "The Four Talls." The fifth "Tall," Innovation, was added in 2009 to demonstrate Nestlé Purina's commitment to value, expect, and promote curiosity and innovative thinking in our associates.

WE STAND TALL WITH INTEGRITY:

We have a sterling reputation and conduct our business affairs with pride and dignity. We embrace change and we work to maintain the trust we have earned over our history by doing what we say we will do, every time.

WE SMILE TALL WITH PASSION:

We are excited about our role in enriching the lives of pets and the people who love them. We believe that each of us can make a positive impact, and we are passionate about providing the highest-quality products, services and solutions. We willingly accept challenges with a confidence that no undertaking is too big. We have a "can do" attitude and a passion for life.

WE THINK TALL WITH EXPERTISE:

We are experts both in pet care and our individual disciplines. We enthusiastically gather, share and apply new ideas and information. We look for the best in people and take pride in helping others succeed. We resolve to create, accept and pass on great work.

WE LIVE TALL WITH PERFORMANCE:

We are relentlessly dedicated to being number one with customers and consumers, attacking obstacles until we prevail, outperforming our competitors and achieving our business goals. Our competitiveness is focused on external forces; internally, we work together, often in cross-functional teams to face challenges. We set lofty goals and strive to meet or exceed them.

WE CREATE TALL WITH INNOVATION:

We value, expect and promote curiosity and innovative thinking along with calculated risk-taking across all levels of the organization. We knock down barriers to progress - be they physical, intellectual or perceptual. We share a common vision for the future and a passion for creativity. We pursue a collective mission to create new, enriching possibilities for people and pets.